About

Hello!


My name is Loïc. I’m the creator of the FEF framework and the inventor of the iPSEM method.


Originally from Belgium, I live now in Switzerland with my lovely wife and our 2 kids. I’m a chemist by background, a sports fan and curious about many things. I’ve been a corporate employee for more than 20 years. I also worked as a consultant and finally created my own business.


Like most of us, I have been facing challenges in my life (more about them in the Articles section, coming soon on the website). I suffered from them for a while and then decided to turn them to my advantage. Leveraging my readings, my professional and personal experience, I started crafting a better version of me - a more efficient and happier person.


While I was transforming myself, I realized how difficult it was. Sharing my journey with my peers taught that triggering the change and taking action is a challenge. Indeed, many people have ideas and sometimes talk about them. But very few take action and even less maintain the change long enough to see tangible results.


As I built my venture, KWiiD – a company specializing in sustainable packaging – I developed a framework to help me navigate the challenges of entrepreneurship. Turning my idea into a thriving business required more than motivation; it demanded structure, persistence, and alignment with my values. The FEF framework was born. I tested, refined, and perfected it until it consistently delivered real results.  


Leveraging my experience in project management (again it will be published in soon in the Articles section), I invented a method to transform idea into reality. I called it the iPSEM method and made it part of the FEF framework. The method helped me start my venture, sustain the momentum and make it successful.


I also used the iPSEM method to build this course and it is now available to you. It gives you a simple and efficient method to start your project, keep doing and therefore, achieve your goals. It does that while respecting yourself. The unbelievable result it gave me is fulfilment! 


It can do the same for you! Are you ready to take action?


I'm curious, tell me more

Timeline - My (unusual) achievements

1981

Born in Belgium

2003

Successfully learned how to scuba-dive

2004

Master’s in chemistry

2006

Successfully learned how to sky-dive

Master in computational sciences

2007

First job - Team Leader in the pharma industry


While starting my very first job in one of the biggest global pharma firms, I applied and got selected in the first men's team of a Dutch Hockey Club playing in the national league.

2013

Certified Lean Sigma Green Belt

2014

Certified Prince 2 Project Management

2018

Moved from Belgium to Switzerland

2020

Created an IT department from scratch for a company of 125+ people

2023

Lost my (well paid) corporate job for which I had moved to Switzerland


Founded KWiiD to help the people and the planet

2024

Invented the iPSEM method

2025

Created the Fulfilment and Effectiveness Framework

Successfully learned snowboard at the age of 43

The jobs that taught me some lessons

  • Gardener
  • Retail merchandiser
  • Cashier
  • Sport teacher
  • Youth animator
  • Pool lifeguard
  • Lab technician
  • Teacher
  • Chemist
  • Team leader
  • Consultant
  • Project Manager
  • Head of Department
  • Speaker
  • Founder